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AgileCamp Dallas - 11/1/19
Irving Convention Center
500 West Las Colinas Boulevard
Irving, Texas
Register Now:  www.agilecamp.org
Friday, November 1 • 2:35pm - 3:35pm
The Achilles’ Heel of Agile Teams … Understanding Value

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Delivering valuable software is a guiding principle for Agile team. Understanding how a product or service creates value for users and the organization is core aspect of the product owner and product manager roles. Yet value remains elusive and ambiguous for many teams as they struggle with how to articulate and validate value creation. This session invites participants to dive deeper into the exploring the concept of value. What does it mean for a product to be “valuable?” How does a team know if they are generating value or if any given development activity is producing value? How do we measure value?  The ability to articulate and distinguish between value-in-exchange vs value-in-use is one of the first steps on the journey. An increased focus on value-in-use has interesting applications for customer pricing and co-creation with users.

Speakers
avatar for Daniel Walsh

Daniel Walsh

Founder & Principal, nuCognitive
Daniel is a transformational leader, entrepreneur, and product development coach. He is a passionate advocate for Lean, Agile, and system engineering methods and practices with over 21 years of engineering and product development experience. Prior to founding www.FiveWhyz.com, he was an engineering manager and a senior product consultant at Intel Corp. He has worked in areas as varied as product and process development, project management, sales, marketing, strategic planning, product management, and talent recruiting. Over the years, he has developed heuristics... Read More →



Friday November 1, 2019 2:35pm - 3:35pm
Jr Ballroom B